Am I worried?

Should I consider choosing a job that can't be taken over by Artificial Intelligence? Carpenter, for example. Or a cook? Ist there something left for human creativity in Content Marketing?

In the last weeks I also learned where the limits of the AI lie, where it is still uncouth and coarse and the linguistic level is clearly stuck in the basement.

Since almost everything has been said on the subject of ChatGPT and AI, but not yet by everyone, I, the curious layman, would like to make a more personal comment.

I have no worries that the AI makes my job in content marketing unnecessary, at least at the moment. Sure: AI can generate generic text, do research, push facts through the eye of a needle of algorithms, and create language out of it.

But that's not what content marketing is all about. A text is only as good or as bad as its environment, the thematic context, the knowledge of the circumstances of its creation, the conversation that one has with the customer beforehand, the feeling for nuances and target groups, the anticipation of a communication goal.

From my point of view, content marketing is also:

Systematic empathy in communication.

A content strategy and its success is not measured by one or two successful or unsuccessful texts or posts on social platforms. A content strategy is what happens when you put together many small pieces of the puzzle, sometimes even taking a bet on the reaction of the target groups (which you can also lose).

So what is Artificial Intelligence, what is ChatGPT? It is a tool. It has nothing Faustian.

Yes, it's good that we discuss this phenomenon #artificialIntelligence, measure it, test the, find applications.

But let's stop looking at it in an either/or grid. Because the generalist AI, the meta-AI, the empathy AI, they don't exist (yet).

The AI Paradox

The paradox of AI, quite comprehensively explained: this text caps the spikes of expectation on a technology that we all don't yet know exactly how it will affect our work, our lives. And one sentence from the article I find very central:

"AI commoditizes content creation, while at the same time, making handmade content more valuable."

An Honest Talk with ChatGPT

“In summary, both human writers and bot writers have their own unique advantages and can be used effectively in different contexts. However, for a content that requires emotional touch, creativity and cultural understanding, human writers are considered more suitable.” This is ChatGPT's answer to the question whether human authors are better or artificial intelligence is. And I think that's where ChatGPT shows automated humility towards human creativity. And apart from that: personal, emotional content is becoming more important. And should no longer be missing from any content strategy. Good read from Content Marketing Institute!

What The European Union Thinks About ChatGPT And Intellectual Property

Is it even fair to use ChatGPT? Fair to all the people who created the texts that the tool uses? And what about the legal side? In Europe, newspaper publishers have already demanded a share of the revenues generated by artificial intelligence tools. A classification worth reading.